A traditional toothbrush over time can actually cause more damage to your teeth! Hard bristles can ruin your tooth enamel which can increase sensitivity and eventually may cause cavities. Every Dentist agrees that we should all be brushing with a very gentle action so as to help protect your teeth and gums. Even with a traditional soft toothbrush, we still tend to press too hard when brushing. Which is why we created what we believe to be the world’s softest toothbrush with approximately 20,000 ultra fine bristles. Welcome to SoftestToothbrush™